I'm a graphic designer and digital strategist with over two decades in creative leadership — from art directing magazines to leading global web strategy at SLB, one of the world's largest energy technology companies. My career has spanned brand storytelling, VR experiences, content strategy, and the emerging field of Generative Engine Optimization.

Outside the office, I've spent nearly a decade practicing astrophotography on the Apple Mac platform. What started as a backyard hobby in Bortle 9 Houston skies evolved into operating a remote telescope observatory in Animas, New Mexico — 1,500 miles and a world of dark sky away. I run macobservatory.com, the go-to resource for Mac-based astrophotography.

Recently, I've channeled my design background and domain expertise into native Mac app development, building a suite of tools that the astronomy community has been missing on macOS. No coding background required — just a designer who refused to wait for someone else to build it.